Marcus Rashford - Industry and Audience
Audience 1) Who are the potential target audiences for Marcus Rashford's online content? Try and cover both demographics and psychographics . Marcus Rashford target audience is psychographics 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? he engage social media with all of his post he got follower 3) What is Marcus Rashford's Instagram engagement rate and what does this tell us? His Instagram engagement is 6% this show us he is not as active as some other influences. 4) Go to Marcus Rashford's Twitter or Instagram account. Find and screenshot/link three tweets/posts that show the different aspects of his brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity footballer (e.g. awards ceremony or fashion). Marcus Rashord