blog 1

Foundation Media 1: Introduction to Photoshop: fruit bowls : The fruit bowl task is a wonderfully creative way to learn some key skills in Photoshop. Once you have finished your fruit bowl, you need . fruit bowl is easy to make its good for people to try some people don't get it some people know how to make a fruit bowl.

  1)  Write down a  media product  for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. INFORMATION/SURVEILLANCE Example media product:  The Times newspaper Why audiences enjoy it:  It tells audiences important information about politics, the world and more. PERSONAL IDENTITY Example media product:  horrid henry Why audiences enjoy it:    he goes to school like me DIVERSION/ENTERTAINMENT Example media product:  horrid Henry Why audiences enjoy it:    because its fun  to watch RELATIONSHIPS Example media product:  spy ninja  Why audiences enjoy it: I been watching it for long time its amazing   2) Re-watch the clip from Blue Planet above and write a  paragraph  analysing how elements of the clip offer the audience pleasures or gratifi cations (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above).  The Blue Planet trailer gives the audience a voyeuristic pleasure

1 ) Write a definition of a   passive  audience:  This is the view that audiences  passively  take in information from the media and that these messages have the same effect on everyone. 2)  Write a definition of an  active  audience:   This is the more modern and generally accepted view that audiences  interact  with and make conscious choices regarding the media they consume. 3) Write a definition of the  hypodermic needle  theory:  This is the suggestion that audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Write a definition of the  two-step flow  theory: This is the theory that consumers form their opinions based opinion leaders like newspapers, politicians and, nowadays, celebrities.  What is your   opinion on the effect the media has on audiences? Do you think the media makes people think or act in a certain way? Give an example to explai