His Dark Materials: Audience and Industries blog tasks
Audience 1) Read this audience rating guide for His Dark Materials . Based on the screening and this article, who do you think the target audience is for His Dark Materials and why? What about psychographic groups? You can revise Pyschographics here . The target audience are: young people and families. 2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity: This is how you relate to the character. For example I particularly like Will as he is kind, caring and supportive. Personal Relationships: This is how you relate to the different relationships. For example I like the friendship between Lyra and Will, they help each other and care for each other. Diversion (Escapism): This is how entertained you are. For example felt entertained when Lyra goes through the portal. 3) Thinking of