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  1) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine The editor writes that Tatler magazine is targeted to the richest people in the country who love to shop. 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? circulation 80,035they  Readership 163,000 Average HHI £261,572 AB 51% Average Age 41 London /SE 70%# 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? They spent £843 million on fashions in the past year. They like designer shoes and accessories. 4) Go to  page 10 . What are  the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the  pyschographic audience group  t

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Good knowledge of film promotion methods some knowledge of 2 film CPs EBI: Revise vertical/horizontal integration benefits  Read/listen to question carefully and attempt each question. 2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: Q1:  0 Q2: 0 Q3: 3 Q4: 2 3) Did you get any  media terminology  wrong in the assessment? Make a note of it here for future revision: - benefits - vertical integration - horizontal integration - methods - market - productions - blockbusters 5) Now look at  question 4 . Write a definition of vertical integration to revise this key industry terminology. Vertical integration is when one conglomerate owns different companies in the same chain of production. 6) Finally, look at your 20-mark essay -  question 6 . Write an  essay plan  for this question, using the suggested answe