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  1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? Women were represented as housewives and mothers. 3) What typography can be found in the advert and what connotations might this have? Sans serrif to make it look modern  4) What does the costume, make-up and placement of the model (mise-en-scene) suggest about women's role in society in 1955? The woman in the advert has her hair and makeup done whilst hanging clothes. This shows that woman role was to look good and do chores  5) Why is a picture of the product added to the bottom right of the advert? To make the product more recognisable  6) What are the connotations of the chosen colours in this advert - red, white and blue? The colour red white blue represent the cover  7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples. someone will buy the product if its good 8) What representation of women can be found in this

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.   skittles are sweet some people like to eat it some don't like to eat sweet that much communicates mean the audience. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? people are selling skittles in the shop techniques listed above advert sweets are not good for people persuasive.

  1) Look at the  Heat Media Pack . Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'. 1. style for everybody  2. tested beauty and make up  3. life hacks  2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers? 1. readers are always in the know 2. answers to question they want to know 3. find out celebrity secrets 3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? 1. information about the latest fashion trends  2. life hacks eg, food, fitness,well being  4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here.  female/male: 90%/10% avg age: 37 age profile: 52% aged 15/34 segment 50% ABC1 marital status: 57% married  Media language 1) How many of the 12 magazine cover key conventions feature on this edition of Heat? List them with specific reference to